So, what does this mean? We think this legitimately shows that being on Game Pass isn't negatively affecting your conversion rate on Steam, on aggregate. And here's the topline results of the Day 1 Game Pass titles compared to monthly results for all Steam games with >500 Hype: It's interesting that Oct, Nov, Dec 2021 have lower conversion, right? Without further ado, here's the full game-specific data (Google Drive link) for the 45-ish Game Pass Day 1 games we found since July 2021. So they are an amazing tool for seeing whether also being on Game Pass Day 1 affected expected performance, one way or the other. One important thing to stress here - these Steam conversion numbers are performance versus 'expectations'. (For example, in April 2022 on Steam, The Stanley Parable Ultra Deluxe had a 1.42 conversion rate - 10x median, and Uragun had a 0.01 conversion rate - 15x worse then median.) However, there are massive fluctuations for big hits and big flops.The median number - as you'll see below - is approximately 0.15 for the median game that launched with at least 500 Hype score (maybe 10-15k Steam wishlists at launch?).We then look at the game's first week Steam review number performance (a decent comparison point for sales for non-F2P games), and create a 'Hype conversion' number/ratio.We're tracking all 8,000+ pre-release games on Steam, and creating a 'Hype' score based on that game's Steam followers, wishlists, forum traffic and more.(Thanks to the client who suggested we do this, and was fine with us sharing the results!) The way we did this is as follows: But GameDiscoverCo has now amassed enough data on Steam pre-release 'Hype' and reality that we have a potential answer. It's very, very difficult to work that out, because you can't A/B test for, uhh, reality. We've devoted quite a few newsletters to it - and Xbox has been doing a great job of picking high quality games for the service.īut one question that always comes up, talking to devs and clients is: When considering the options, does being in Game Pass lose you any 'juice' when simultaneously launching your game on other big platforms like Steam? OK, so the rise of Game Pass (both Xbox and PC) from Microsoft has been a notable one over the past 3-5 years. The GameDiscoverCo game discovery newsletter is written by 'how people find your game' expert and GameDiscoverCo founder Simon Carless, and is a regular look at how people discover and buy video games in the 2020s.
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